City Strokes

Business Model for City Strokes

Business Overview

City Strokes is a creative art course focused on teaching urban sketching inspired by city architecture and street scenes. The program combines practical drawing techniques with creative exploration to help participants capture the vibrancy and character of urban environments. Based in Singapore, City Strokes blends technical skills with artistic expression to bring cityscapes to life on paper.

Key Components of the Business Model

1. Value Proposition

Urban Inspiration: Teach participants to translate city architecture and scenes into sketches.
Hands-On Learning: Practical sessions to develop sketching techniques and creative confidence.
Expert Instruction: Classes led by experienced urban sketchers and artists.
Creative Exploration: Encouraging participants to find their unique style.
Flexible Learning: On-site workshops, outdoor sketching tours, and online options.

2. Customer Segments

Aspiring Artists: Beginners looking to explore urban sketching as a creative outlet.
Travel Enthusiasts: Individuals seeking to document their travels through sketches.
Architecture Lovers: Those passionate about capturing architectural details and cityscapes.
Students: Art students looking to expand their skills in sketching and observation.
Hobbyists: Individuals pursuing urban sketching as a relaxing and enjoyable activity.

3. Revenue Streams

Core Offerings:
- Beginner Urban Sketching Classes: Covering perspective, composition, and basic techniques.
- Outdoor Sketching Tours: Guided sessions at iconic city landmarks and neighborhoods.
- Advanced Workshops: Topics such as shading, watercolors, and mixed media.
Supplementary Revenue:
- Sketching kits, including sketchbooks, pencils, and watercolors.
- Online courses and downloadable tutorials for remote learners.
- Merchandise such as branded tote bags, aprons, and art supplies.
Value-Added Services:
- Custom sketching workshops for corporate team-building.
- Art exhibitions showcasing participant sketches.
- Collaborations with travel agencies to offer sketching tours.

4. Key Activities

Curriculum Development: Designing courses that balance technical skills and creative expression.
Class Delivery: Conducting workshops in studios and outdoor urban settings.
Community Engagement: Hosting sketching challenges, meetups, and exhibitions.
Content Creation: Producing tutorials, guides, and inspiration for participants.

5. Key Resources

Human Resources: Skilled urban sketchers and support staff.
Art Supplies: Quality sketching tools for class use and kits.
Learning Spaces: A creative studio at 3 Hindoo Rd, Singapore, and access to iconic outdoor locations.
Digital Platforms: Online resources for virtual classes and tutorials.

6. Channels

On-Site Classes: Hands-on learning at the studio or outdoor locations.
Online Platform: Virtual workshops, recorded lessons, and downloadable guides.
Social Media: Showcasing sketches, participant work, and class highlights.
Local Partnerships: Collaborations with museums, galleries, and architecture firms.

7. Customer Relationships

Personalized Feedback: Providing constructive critiques to enhance participant skills.
Creative Community: Building connections through group activities and social platforms.
Post-Class Resources: Access to templates, guides, and sketching challenges.
Loyalty Programs: Discounts for repeat participants and referrals.

8. Cost Structure

Fixed Costs:
- Rent and utilities for the studio.
- Salaries for instructors and administrative staff.
- Maintenance and purchase of art supplies.
Variable Costs:
- Marketing campaigns and event organization.
- Outdoor session logistics and materials.
- Production of digital resources and tutorials.

9. Key Partnerships

Art Supply Stores: Collaborating for discounts and exclusive tools.
Local Attractions: Partnering with cultural landmarks for outdoor sketching tours.
Educational Institutions: Offering sketching workshops for students.
Travel Agencies: Creating urban sketching packages for tourists.

10. Differentiators

Urban Focus: Specializing in capturing cityscapes and architectural details.
Hands-On Approach: Practical sketching sessions with expert guidance.
Inspiring Locations: Conducting classes at some of Singapore’s most iconic spots.
Community-Oriented: Encouraging connections through exhibitions and group events.

11. Marketing Strategy

Content Marketing: Sharing sketches, tips, and participant stories on social media.
Free Sketching Sessions: Hosting introductory events to attract new participants.
Referral Programs: Offering discounts for participants who refer friends.
Local Outreach: Organizing pop-up sketching workshops at cultural events.

Contact Information

📍 Address: 3 Hindoo Rd, Singapore 209106
📧 Email: [email protected]📞 Phone: +65 6568 7557